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The web page states the following, "Is the premier martial arts school in the Sheboygan area dedicated to developing ourselves through the refined art of Brazilian Jiu Jitsu." I saw that the web page also said " We also offer the unique self-defense oriented art of Combat Hapkido." They also said " Technical instruction in these highly effective martial disciplines is presented to the students in a non-threatening, relaxed and friendly environment. Cups are emptied, egos are put in check, and an atmosphere of mutual benefit and respect is encouraged." The meta header had Hair as the first optimized keyword. This keyword is followed by beauty, nails, and salon which isn't as urgent as Hair. The other words sheboyganbjj.com uses is cut. trim is included and will not be viewed by web crawlers.